The Secret of Selling the Negro
Why Let a Lot of Old -Fashioned Ideas Hurt Profits!
7/4/19540h 21min6.0/10(1 TMDB votes)
Documentary
Directed by Wayne A Langston
Plot
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
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